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Goodbye Brass. Hello Icy Blonde.
The milk_shake Icy Blonde Trio is a violet-pigment set that neutralizes yellow and orange tones and takes your blonde to a cool, expensive-looking ash — from the very first wash.
- ⭐ Salon-professional formula
- 🧴 3 full-size products
- 💜 Milk proteins + violet base

Three steps to icy, salon-cool blonde
The brass-killing trio gives you everything you need to tone, restructure and protect your blonde — boxed and ready to gift.
- Icy Blonde Shampoo: Gently cleanses while a specific black pigment on a violet base counteracts yellow and orange, depositing cool ash tones.
- Icy Blonde Conditioner: Softens and de-brasses in one step. Milk proteins deeply restructure the hair for a healthy, vibrant, glassy finish.
- Incredible Milk Treatment: A 12-benefit leave-in spray with heat protection, shine, frizz control and detangling to finish the look and lock it in.

One wash. Noticeably cooler.
The difference is visible. Brassy, warm blonde is one of the most common reasons color looks "grown out". The Icy Blonde trio corrects tone at home — no salon appointment, no waiting.
- Neutralizes stubborn yellow and orange tones
- Deposits cool, ashy, "just-toned" color
- Milk proteins rebuild strength and softness
- Leaves blonde bright, glossy and salon-fresh

Cool blonde in three steps
Simple to use:
- 🧴 Lather: Massage the toning shampoo through wet hair. Leave it on for 3–5 minutes for a stronger cool effect, then rinse.
- 💜 Condition: Work the conditioner through mid-lengths to ends. Milk proteins soften and de-brass while you wait, then rinse.
- ✨ Finish: Spray Incredible Milk through towel-dried hair. Style as normal for shine, protection and hold.
Salon toning, engineered for home
Why it works:
- 💜 Violet-base pigment: Targets and cancels the exact warm tones that make blonde look brassy.
- 🥛 Milk proteins: Restructure the hair fiber for strength, softness and a healthy, vibrant look.
- ❄️ Cool ash finish: Deposits the sought-after icy, expensive-looking tone stylists charge for.
- 🛡️ Incredible Milk: A 12-in-1 leave-in that adds heat protection, UV defense, shine and frizz control.

🎁 The gift every blonde actually wants
Sorted for gifting: boxed, premium and salon-grade, the Icy Blonde trio is the easy win for the blonde in your life (or a very reasonable treat for yourself).
Questions, answered
Will it work on my blonde?
It's formulated for blonde, lightened, highlighted and gray/silver hair that's showing yellow or orange warmth. The violet base neutralizes those tones and deposits cool ash.
How often should I use it?
Use it in place of your regular shampoo and conditioner 1–3 times per week, depending on how much warmth you want to control. Leave the shampoo on longer for a stronger cool effect.
What's in the trio?
Icy Blonde toning shampoo, Icy Blonde conditioner and the Incredible Milk 12-benefit leave-in — three full-size products.
What are the ingredients and full product details?
Shampoo: a specific shampoo for blonde hair. It cleanses gently with a specific black pigment (violet base) that counteracts yellow or orange tones in blonde or lightened hair, depositing ash tones. Active ingredients: grapeseed oil, Integrity 41®, milk proteins, quinoa proteins, amino acid complex and rice oil. Conditioner: formulated with a specific black pigment, it gives hair softness while counteracting yellow or orange tones in blonde or lightened hair, giving ash tones. Milk proteins restructure the hair deeply, giving it a healthy, vibrant appearance.

IcyBlonde – milk_shake Icy Blonde Toning Shampoo, Conditioner & Incredible Milk Trio added to Cart

