HellesPure – NOAM Unfiltered Bavarian Lager added to Cart
★★★★★
Best bottled lager I have ever drunk, I wouldn't drink anything else. If you haven't tried this, you are definitely missing out.
HellesPure – NOAM Unfiltered Bavarian Lager
Trusted by 100,000+ Happy Customers
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Trusted by 100,000+ Happy Customers
30-Day Money-Back Guarantee
Verified Pinterest Merchant
Regular price
$33.18
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Regular price
$33.18
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Estimated fulfillment time 1-3 days
These things are huge which is exactly what we needed! Compressed so many pillows, blankets, quilts, and sheets!!💖
Superb Customer Service. That's how every shop should handle their customers with respect and quickness. Thanks Maria, you were great!
My grand kids loved this and I loved the memories I got to make with them!! It was so easy and the eggs turned out so beautiful and unique
My 3 & 5 year old kids LOVED this. We use it all the time. Something to keep kids minds and hands busy and with their imagination
💰 Limited-Time Price Drop – UPTO 70% OFF
A Tribute to the Bavarian "Helles"
Brewed in Bavaria to the highest standards of the Bavarian Purity Law, NOAM carries these traditional values into the 21st century.
NOAM is a vegan beer, free from filtration, pasteurization and preservatives. It has 5.2% alcohol and 11.7% original wort.
Craftsmanship is at the heart of our identity.
Noble Hops, Perfect Balance
NOAM's refined hop character sets this beer apart. We use only premium aroma hops: a unique blend of the classic Hallertauer Tradition and the rare, exquisite Hallertauer Smaragd. This carefully selected combination creates a pleasant, subtle hop aroma with both elegance and depth.
Every hop selection is made with great expertise, guided by Florian Schüll, one of Germany's most renowned hop specialists. The result is a beer that harmonizes tradition and sophistication at the highest level.
Pure Water for Exceptional Beer
NOAM is brewed with exceptionally pure Munich brewing water, drawn from a protected, untouched reservoir deep within the Munich gravel plain.
Our own wells draw this precious water from a depth of 150 to 190 meters, straight from an Ice Age rock formation. A gentle reverse osmosis process gives it remarkable softness, creating the perfect base for our beer.
Purity you can taste – in every sip.
Bavarian Brewing Tradition & Heritage
NOAM pays homage to the classic Munich Helles, brewed in Bavaria in accordance with the German Purity Law of 1516. The ingredients are reduced to just four: water, barley malt, hops and yeast, all sourced from selected regional suppliers.
The recipe was developed in close collaboration with the Research Brewery at the Technical University of Munich in Weihenstephan, one of the world's most renowned brewing sites. NOAM remains unfiltered and is neither pasteurized nor stabilized, so it keeps its natural character, its lively texture and its flavor.
Ingredients & Brewing Process
The aromatic base of NOAM Lager is built on carefully selected raw materials of the highest quality.
- Hops: our rare Smaragd hop from the Hallertau is stored at a constant 2 °C until brewing to preserve its full aromatic profile
- Malt: regional barley malt from the southern Bavarian Danube region
- Water: precisely adjusted to our mineral profile
The result is a clean, perfectly balanced beer with uncompromising quality and a distinctive elegance.
Taste & Drinking Experience
NOAM is a light, elegant lager with excellent drinkability. The bitterness is subtle, accompanied by delicate herbal and citrus notes from Hallertau Smaragd hops. The result is a fresh, balanced flavor – accessible yet complex.
The beer is at its best served at 4–6 °C, when its freshness, aroma and lightness are perfectly balanced.
Bottle & Light Protection
The transparent white glass bottle is a key element of the NOAM design: minimalist, clear and distinctive. To protect the beer from UV light, specially designed cartons are used, ensuring consistent light protection throughout the entire supply chain.
At home, store the beer in a cool, dark place.
As Featured In
- Vogue
- Highsnobiety
- GQ
- Robb Report
- AD
- The World's 50 Best Bars
- Harper's Bazaar
- Interview
- Wallpaper*
- Men's Health
- ZEITmagazin
Customer Reviews
★★★★★
Great delivery time for a lovely crisp lager.
★★★★★
Lovely beer, bought for my son who's a huge fan of the beer.
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